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Using Microdata Can Boost Website SEO At Google

Mahesh Dhaka CEO at WEBHOBS

Microdata is the type of HTML specifications which is used within a web page for the purpose of providing an advance understanding of web page content to the search engines. It's a proven fact that a web page which contains the microdata perform better at SERP rather than which don't. In simple words, we can say that Microdata tells the search engine that what a web page is all about. A particular website may contain multiple Microdata schema as per the need still, There is some common Microdata schema which every website must contain for better SEO. These are as follow:-

  1. Organization Microdata Schema
  2. Organization schema is used on every page of the website. Normally the code of Organization schema is inserted at footer part of the website which repeats same at every web page. Let's take an example of Organization, which name is XCORP.

    <div itemscope itemtype="http://schema.org/Organization">                  
      <meta itemprop="name" content="XCORP">           
      <meta itemprop="description" content="Description Of XCORP Goes Here">   
      <meta itemprop="url" content="The Website URL Of XCORP"> 
      <meta itemprop="logo" content="The Logo URL">
      <meta itemprop="areaServed " content="US, UK OR IN Whatever Will be best for You. In case You are Global, Delete this particular field.">  
      <meta itemprop="sameAs" content="Address Of Google Plus Page"> 
      <meta itemprop="sameAs" content="Address Of Facebook Page">   

  3. Postal Microdata Schema
  4. Postal Schema is used to tells the search engine that from where we are operating the particular organization. Let's suppose the particular organization is operated from USA than the Postal Schema will be as follow:

    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">                      
      <meta itemprop="streetAddress" content="My street ">              
      <meta itemprop="addressLocality" content="Gainesville">                              
      <meta itemprop="addressRegion" content="FL">                  
      <meta itemprop="postalCode" content="32403">                  
      <meta itemprop="telephone" content="My Contact Number">   

  5. Product Microdata Schema
  6. The Product Microdata is used by the organizations which sells some kind of products or services. Like if the XCORP organization sells multiple products including Product1, Product2, Product3, ........., ProductN at web pages mywebsite.com/product1, mywebsite.com/product2, ........., mywebsite.com/productN, then the microdata for Product2 is:-

    <div itemscope itemtype="http://schema.org/Product">
      <span itemprop="name">Product2</span>
      <img itemprop="image" src="Image URL Of Product" alt='The alt Text' />
      <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
       <span itemprop="priceCurrency" content="USD">$</span>
       <span itemprop="price" content="1000.00">1,000.00</span>
       <link itemprop="availability" href="http://schema.org/InStock" />In stock
      <span itemprop="description">The Description Of Product</span>

  7. AggregateRating Microdata Schema
  8. This Particular Microdata schema is used for telling the search engine about the aggregate review score of product. The AggregateRating Schema is used with Product Microdata Schema.

    <div itemscope itemtype="http://schema.org/Product">
      <span itemprop="name">Product2</span>
      <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> Rated 
      <span itemprop="ratingValue">3.5</span>/5 based on 
      <span itemprop="reviewCount">11</span> customer reviews

  9. Blog and BlogPosting Microdata Schema
  10. Blog Microdata schema can be used of a blogging website which tells the basic information of blog to the search engine. Let me give you an example of Blog Microdata Schema.

    <div itemscope itemtype="http://schema.org/Blog">
      <meta itemprop="creator" content="The  blog Creator Name">
      <meta itemprop="name" content="Name Of Blog">
      <meta itemprop="description" content="The Description Goes Here">
      <meta itemprop="image" content="Main image of blog">

    The BlogPosting Microdata Schema is used to tells the search engine that who creates the particular post of Blog. The example is as follow:-

    <div itemscope itemtype="http://schema.org/BlogPosting">
      <meta itemprop="author" content="The Author Post">
      <meta itemprop="name" content="Title of Post">
      <meta itemprop="description" content="Description of  post">
      <meta itemprop="image" content="Image of post, if any">

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