Microdata is the type of HTML specifications which is used within a web page for the purpose of providing an advance understanding of web page content to the search engines. It's a proven fact that a web page which contains the microdata perform better at SERP rather than which don't. In simple words, we can say that Microdata tells the search engine that what a web page is all about. A particular website may contain multiple Microdata schema as per the need still, There is some common Microdata schema which every website must contain for better SEO. These are as follow:-
Organization schema is used on every page of the website. Normally the code of Organization schema is inserted at footer part of the website which repeats same at every web page. Let's take an example of Organization, which name is XCORP.
Postal Schema is used to tells the search engine that from where we are operating the particular organization. Let's suppose the particular organization is operated from USA than the Postal Schema will be as follow:
The Product Microdata is used by the organizations which sells some kind of products or services. Like if the XCORP organization sells multiple products including Product1, Product2, Product3, ........., ProductN at web pages mywebsite.com/product1, mywebsite.com/product2, ........., mywebsite.com/productN, then the microdata for Product2 is:-
Product2$ 1,000.00 In stockThe Description Of Product
This Particular Microdata schema is used for telling the search engine about the aggregate review score of product. The AggregateRating Schema is used with Product Microdata Schema.
Product2Rated 3.5/5 based on 11 customer reviews
Blog Microdata schema can be used of a blogging website which tells the basic information of blog to the search engine. Let me give you an example of Blog Microdata Schema.
The BlogPosting Microdata Schema is used to tells the search engine that who creates the particular post of Blog. The example is as follow:-